Journal Articles
Book Chapters
Customer Engagement Marketing 1st ed. 2018 Edition
Marketing Research, 13th edition
Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.
Marketing Research 12th Edition
Global Marketing Research
Marketing Research, 11th edition
Statistical Methods in Customer Relationship Management
Marketing Research, 10th edition
For a complete list of Dr. V. Kumar’s Publications please see his Full Vitae⇨
Customer Lifetime Value: The Path to Profitability: Foundations and Trends in Marketing
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Profitable Customer Engagement: Concept, Metrics and Strategies
Customer Relationship Management: A Databased Approach 1st Ed.
Marketing Research, 9th edition
Essentials of Marketing Research, 2nd Edition
International Marketing Research
Marketing Research 6th edition
Marketing Research, 5th edition
Marketing Research, 7th edition
Marketing Research, 8th edition
Essentials of Marketing Research 1st edition
Market-Research A Global Outlook
Handbook of Research on Customer Equity in Marketing
Intelligent Marketing: Employing New Age Technologies.
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition
Marketing Research, 1st edition
Marketing Research, 4th edition