BOOKS

Customer Engagement Marketing  1st ed. 2018 Edition

Marketing Research, 13th edition

Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.

Marketing Research 12th Edition

Global Marketing Research

Marketing Research, 11th edition

Statistical Methods in Customer Relationship Management

Marketing Research, 10th edition

Customer Lifetime Value: The Path to Profitability: Foundations and Trends in Marketing

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty

Profitable Customer Engagement: Concept, Metrics and Strategies

Customer Relationship Management: A Databased Approach 1st Ed.

Customer Relationship Management: Concept, Strategy, and Tools 2nd ed.

Statistical Methods in Customer Relationship Management

Marketing Research, 9th edition

Essentials of Marketing Research, 2nd Edition

International Marketing Research

Marketing Research 6th edition

Marketing Research, 5th edition

Marketing Research, 7th edition

Marketing Research, 8th edition

Essentials of Marketing Research 1st edition

Market-Research A Global Outlook

Handbook of Research on Customer Equity in Marketing

Intelligent Marketing: Employing New Age Technologies.

Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition

Marketing Research, 1st edition

Marketing Research, 4th edition